Public perception about fashion and beauty influencers
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Author/sMaría del Mar González López
Given the growing success of social networks as a mean of communication and advertising, a new figure has born whose concept already appears in some dictionaries: influencer. Influencers are a key tool in the increase of sales of many companies. They are responsible for approaching the target audience of brands to encourage the purchase of their products. Throughout the present work, the public perception with respect to the influencer of the fashion and make-up sector in particular will be analysed. Given the international nature and breadth of this sector, we will see how the public perceives this information, what their preferences are and, above all, what they get after this process. The main differences between national and international influencers will be mainly highlighted. Resumen: Dado el creciente éxito de las redes sociales como medio de comunicación y de publicidad, ha nacido una nueva figura cuyo concepto ya figura en algunos diccionarios: el influencer. Los influencers s...
Trabajo Fin de Máster de la Universidad de Almería
Marketing de influencia