El activismo digital desde la mirada de las ONG y las personas jóvenes
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Fernández Prados, Juan Sebastián; Alonso Carmona, Carlos; Martín Palomo, María Teresa; Muyor Rodríguez, JesúsFecha
2021-07-08Resumen
Digital resources have become a key element in understanding new processes of citizen participation. In recent years, the use of new digital technologies has intensified in the relationship between citizens and public decision-makers, as well as with various social movements and activist projects. The ability for action of civil society organisations is increasingly linked to their communication strategies in the online environment, especially when it comes to attracting and involving the younger generations. The aim of this research is to understand what elements ease or hinder the smooth digital participation of young Andalusians in a specific sector of organisations: The Third Sector Social Action entities using in their autonomous community. To analyse this, we resorted to a combination of several qualitative techniques. We examined the adaptation to new communication technologies and network strategies of a sample of organisations by means of in-depth interviews with those respons...
Palabra/s clave
Participación Digital
Jóvenes
Tercer Sector
Redes Sociales
Investigación Cualitativa