Presupposition, Persuasion and Mag Food Advertising: A Preliminary Study.
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URI: http://hdl.handle.net/10835/2075
ISSN: 1578-3820
DOI: http://dx.doi.org/10.25115/odisea.v0i13.225
ISSN: 1578-3820
DOI: http://dx.doi.org/10.25115/odisea.v0i13.225
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Bouso, TamaraFecha
2012Resumen
In this study presupposition is examined from the point of view of the type of information assumed by advertisers (Levinson 1983; Goddard 1998) and the functions they ful fi l in achieving persuasion in nutritional advertising. Thus, 25 headlines from 5 health and fitness magazines (2012) have been classi fied according to the type of covert information. The results indicate that there are gender differences as regards this form of inferential information as well as the linguistic items that trigger these presuppositions. Whereas commercials addressed to men are more competitive, those addressed to women appeal more to their emotions.
Palabra/s clave
Technical presupposition
Ordinary presupposition
Covert information
Persuasion
Magazine food advertising
Gender differences
Linguistic presupposition-triggers
Presuposición técnica
Elementos lingüísticos presuposicionales
Diferencias de género
Nutrición
Anuncios publicitarios
Presuposición ordinaria
Información inferencial
Persuasión