Research of B2C and B2B international markets in the context of benchmarking of European Union and Spain performances.
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Autor/esAgar, Haydar Caner
Director/esOrtega Egea, José Manuel
In the late 1980s, with the introduction of the internet, our lives have been dramatically changed and it has brought a lot of newness and innovation within a short time. In parallel with the technological and economic developments around the world, new concepts and a large number of new international markets have emerged on the internet. With this new form of fastgrowing commerce has been reached very considerable economic inputs and simplicities. Thus, the importance of the internet and e-commerce is an undeniable fact. The global marketplaces have been become significant as a bridge between all parties involved on the web trading platforms where buyers, sellers, retailers, wholesalers meet. Hereby, this dissertation was written in order to review the subjects of B2B and B2C. The primary purpose of this research is to analyze the usage of the internet and in European Union and Spain in terms of B2B and B2C international markets based on statistical data examining the growth in global...
Trabajo Fin de Máster de la Universidad de Almería
B2B and B2B