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dc.contributor.advisorMartínez del Río, Javieres_ES
dc.contributor.authorBenavides Hidalgo, Marta
dc.date.accessioned2013-06-21T07:20:20Z
dc.date.available2013-06-21T07:20:20Z
dc.date.issued2013-06-21
dc.identifier.urihttp://hdl.handle.net/10835/2209
dc.description.abstractThe purpose of this document, called "Business Plan for the Internationalisation of Grupo Lamarca", is to make a first approach to the company's internationalisation project and to carry out an initial assessment of the feasibility of the idea. Throughout this paper we will introduce the company "Grupo Lamarca" and talk about its history and current situation; we will discuss the business model for its internationalisation; we will conduct an initial market research in the country of destination, as well as establishing the target market; and we will conduct a primary study about the economic requirements and resources needed to carry out a project of this magnitude. Finally, there is a section containing the student's personal conclusions and critical point of view, as well as some recommendations for improvements and suggestions for further work in the future.es_ES
dc.language.isoenes_ES
dc.subjectTrabajo Fin de Máster de la Universidad de Almeríaes_ES
dc.subjectBusinesses_ES
dc.subjectInternationalisationes_ES
dc.subjectGrupo Lamarcaes_ES
dc.titleBusiness Plan for the internationalisation of Grupo Lamarcaes_ES
dc.typeinfo:eu-repo/semantics/doctoralThesises_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES


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