Business Plan for the internationalisation of Grupo Lamarca

Abstract

The purpose of this document, called "Business Plan for the Internationalisation of Grupo Lamarca", is to make a first approach to the company's internationalisation project and to carry out an initial assessment of the feasibility of the idea. Throughout this paper we will introduce the company "Grupo Lamarca" and talk about its history and current situation; we will discuss the business model for its internationalisation; we will conduct an initial market research in the country of destination, as well as establishing the target market; and we will conduct a primary study about the economic requirements and resources needed to carry out a project of this magnitude. Finally, there is a section containing the student's personal conclusions and critical point of view, as well as some recommendations for improvements and suggestions for further work in the future.