Show simple item record

dc.contributor.advisorJiménez Castillo, Davides_ES
dc.contributor.authorEscámez Hernández, Cristina María
dc.date.accessioned2013-06-21T07:32:05Z
dc.date.available2013-06-21T07:32:05Z
dc.date.issued2013-06-21
dc.identifier.urihttp://hdl.handle.net/10835/2214
dc.description.abstractThe principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34 brands of top companies in each market, in terms of revenues. From the results obtained through an empirical analysis, it is proposed a series of recommendations for companies that want to expand their activity into the markers above-mentioned in terms of designing their visual corporate identity.es_ES
dc.language.isoenes_ES
dc.subjectTrabajo Fin de Máster de la Universidad de Almeríaes_ES
dc.subjectBrand-logoses_ES
dc.subjectTaglineses_ES
dc.subjectCorporate visual communicationes_ES
dc.subjectInternational activityes_ES
dc.titleBrand-Logos and taglines: the importance of corporate visual communication in international activity.es_ES
dc.typeinfo:eu-repo/semantics/doctoralThesises_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES


Files in this item

This item appears in the following Collection(s)

Show simple item record