Attracting talent: the role of Corporate Social Responsibility- the special case of self-initiated expatriates.
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Author/sVillaescusa Tárraga, María Virtudes
Advisor/sMartínez del Río, Javier
Nowadays, economic concerns are not the exclusive worries companies have. Contrarily, corporations are requested to care about external stakeholders and try to promote the sustainability of the world in general. Consequently, Corporate Social Responsibility (CSR) is an issue of increasing importance that has to be controlled by managers currently. Moreover, strategically used, CSR can help a company to develop a competitive advantage. For instance, CSR can be a tool to attract talented foreign people. This project shall try to analyze in which ways the CSR program of a company might influence the attraction of a valuable international workforce.
Trabajo Fin de Máster de la Universidad de Almería
Corporative social responsability