Food safety importers’ strategies and typologies of international fresh fruit and vegetables supply chains
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Author/sHernández-Rubio, Jesús; Morillas-Guerrero, Juan J.; Galdeano Gómez, Emilio; Pérez Mesa, Juan Carlos; Aznar-Sánchez, José Ángel; [et al.]
Related to growing concerns about food safety, the present heterogeneity of certifications and types of control adopted in international supply chains has been interacting with a number of private level strategies, having supermarket chains and large distributors as main protagonists, such as the strategic selection of target market or the differentiation strategy of B2B ('Business to Business') and B2C ('Business to Consumer'), which are applicable to food safety in the fresh fruit and vegetable distribution channel. In this paper, on the one hand, we describe the types of international supply chains for fresh products, and on the other hand, the strategies related to food safety of importers and distributors in developed countries. This with the aim of determining how these strategies influence and interact with both the health risk and the management and decision processes along the supply chain. Especially, it is shown how the diversity of effects caused by the introduction and de...
International supply chain
Fruits and vegetables