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dc.contributor.authorAlonso Cañadas, Juana
dc.contributor.authorGalán Valdivieso, Federico
dc.contributor.authorSaraite Sariene, Laura
dc.contributor.authorCaba Pérez, María del Carmen
dc.date.accessioned2020-01-20T08:48:50Z
dc.date.available2020-01-20T08:48:50Z
dc.date.issued2019-04-15
dc.identifier.issn2073-4441
dc.identifier.urihttp://hdl.handle.net/10835/7603
dc.description.abstractThe number of people worldwide without access to safe drinking water or adequate sanitation is an unresolved and growing concern, with non-governmental organizations (NGOs) playing an important role in mitigating the effects of water shortage. These organizations utilize the communication mechanisms at their disposal, such as social media, to help spread their social message and to achieve the commitment of society to their cause. In this context and based on dialogic and the resource dependence theory framework, the main aim of this research is to analyze how organizational structure, resource allocation and communication policies of NGOs focused on water management influence the online commitment of their stakeholders. Exploratory results show that these NGOs are not taking enough advantage of social media to engage with their potential donors and volunteers because of the remarkable difference between the management of Facebook posts and users’ behavior. Using multivariate lineal regression, our findings show that certain structural (namely, size, reputation and board size), economic (fundraising expenses) and social media (number of Facebook fans) characteristics positively influence stakeholder engagement, while administrative spending and a broad presence in many social networks straitens the ability of these type of NGOs to attract and retain stakeholders’ commitment through social media.es_ES
dc.language.isoenes_ES
dc.publisherMDPIes_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectwateres_ES
dc.subjectnon-governmental organizationses_ES
dc.subjectmanagementes_ES
dc.subjectsocial mediaes_ES
dc.subjectFacebookes_ES
dc.subjectengagementes_ES
dc.titleUnpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebookes_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherversionhttps://www.mdpi.com/2073-4441/11/4/775es_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional