Management Strategies and Collaborative Relationships for Sustainability in the Agrifood Supply Chain
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Author/sPérez Mesa, Juan Carlos; Piedra Muñoz, Laura; Galdeano Gómez, Emilio; Giagnocavo, Cynthia Lynn
The present article proposes a complete framework for supply chain strategy (SCS) analysis that is adapted to the specific characteristics of the agrifood chain, thereby facilitating the management of the former. As a specific case of analysis, the horticultural supply chain, originating in Spain and ending with the European consumer, was analyzed, taking as a reference the marketing companies at origin (mainly social economy companies, that is, cooperatives). In addition, a survey of marketing companies is conducted to possibly determine which explicit cooperative growth strategies may include horizontal and vertical collaboration relationships with other members of the chain. The aim was to analyze with whom the horticultural commercialization company collaborates within the supply chain and the key points of such a collaboration. A model analyzing the influence of collaboration on company performance was also considered. The results reveal that, in recent years, aspects related to q...
supply chain management