TY - GEN AU - Serrano Arcos, María del Mar AU - Sánchez-Fernández, Raquel AU - Pérez-Mesa, Juan Carlos PY - 2021 SN - 2071-1050 UR - http://hdl.handle.net/10835/10045 AB - Limited research has empirically explored the antecedents that explain product-country image in the context of international marketing. This topic is particularly important as consumers’ concerns about sustainability and the country of origin are... LA - en PB - MDPI KW - product-country image KW - image crises KW - subjective knowledge KW - perceived risk KW - organic and induced image KW - Spanish horticultural sector TI - Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence ER -