TY - GEN AU - María del Mar González López PY - 2019 UR - http://hdl.handle.net/10835/10276 AB - Given the growing success of social networks as a mean of communication and advertising, a new figure has born whose concept already appears in some dictionaries: influencer. Influencers are a key tool in the increase of sales of many companies. They... LA - en KW - Trabajo Fin de Master de la Universidad de Almeria KW - Influencer KW - Social networks KW - Influencer Marketing KW - Public KW - Perception KW - Responsability KW - Brands KW - Redes Sociales KW - Marketing de influencia KW - Publico KW - Percepcion KW - Responsabilidad KW - Marcas TI - Public perception about fashion and beauty influencers T2 - Percepcion del publico sobre influencers del sector moda y belleza ER -