TY  - GEN 
AU  - Illescas-Manzano, María D.
AU  - Vicente López, Noé
AU  - Afonso González, Nuno
AU  - Cristofol Rodríguez, Carmen
PY  - 2021
SN  - 2199-8531
UR  - http://hdl.handle.net/10835/12002
AB  - This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat...
LA  - en
PB  - MDPI
KW  - chatbot
KW  - consumer perception
KW  - ManyChat
KW  - lead
KW  - lead magnet
KW  - Facebook
KW  - digital marketing
KW  - funnel
KW  - flow
KW  - Messenger
KW  - digital communication
TI  - Implementation of Chatbot in Online Commerce, and Open Innovation
ER  -