TY  - GEN 
AU  - Pérez Mesa, Juan Carlos
AU  - Serrano Arcos, María del Mar
AU  - Sánchez Fernández, Raquel
AU  - Petra, Petra Riefler
PY  - 2022
UR  - http://hdl.handle.net/10835/14855
AB  - Purpose - Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However, progress in knowledge of this concept in international marketing...
LA  - en
KW  - Affinity
KW  - Consumer
KW  - Positive consumer dispositions
KW  - Emotional feelings
KW  - Foreign country
KW  - Systematic review.
TI  - A Review of Consumer Affinity Research: Recent Advances and Future Directions
ER  -