TY  - GEN 
AU  - Cervera Taulet, Amparo
AU  - Sánchez Pérez, Manuel
AU  - Gil Saura, Irene
PY  - 1999
SN  - 1138-1442
UR  - http://hdl.handle.net/10835/14976
AB  - The aim of this work consists of linking research on market orientation in the field of marketing, with the proposals of reform and modernization made in the administrative and political sphere, in order to develop a market orientation scale in he...
LA  - es
PB  - Esic Editorial
KW  - Market orientation
KW  - Scale development
KW  - Reliability and validity
KW  - Confirmatory factor analysis
KW  - Marketing publico
TI  - Desarrollo de una escala de orientacion al mercado en el ambito de las administraciones publicas
T2  - Development of a market-oriented scale in the field of public administrations
ER  -