TY - GEN AU - Bouso, Tamara PY - 2012 SN - 1578-3820 UR - http://hdl.handle.net/10835/2075 AB - In this study presupposition is examined from the point of view of the type of information assumed by advertisers (Levinson 1983; Goddard 1998) and the functions they ful fi l in achieving persuasion in nutritional advertising. Thus, 25 headlines from... LA - en PB - Universidad de Almeria. KW - Technical presupposition KW - Ordinary presupposition KW - Covert information KW - Persuasion KW - Magazine food advertising KW - Gender differences KW - Linguistic presupposition-triggers KW - Presuposicion tecnica KW - Elementos linguisticos presuposicionales KW - Diferencias de genero KW - Nutricion KW - Anuncios publicitarios KW - Presuposicion ordinaria KW - Informacion inferencial KW - Persuasion TI - Presupposition, Persuasion and Mag Food Advertising: A Preliminary Study. T2 - Presuposicion y persuasion en los anuncios publicitarios de revistas de salud y fitness: un estudio preliminar. DO - http://dx.doi.org/10.25115/odisea.v0i13.225 ER -