TY - GEN AU - Groeneveld, Theresa PY - 2013 UR - http://hdl.handle.net/10835/2212 AB - In today's affluent society we live in a constant over-stimulation through mass media and the diverse offers of products and services on the market. In this environment,corporatecommunication is the key strategy to differentiate the own firm and... LA - en KW - Trabajo Fin de Master de la Universidad de Almeria KW - Corporate communication KW - Business TI - Oral effective presentations: how communication leads to success in business. ER -