TY  - GEN 
AU  - Martínez Mercader, Laura
PY  - 2018
UR  - http://hdl.handle.net/10835/7021
LA  - en
PB  - Universidad de Almeria
KW  - Social media
KW  - Facebook
KW  - User generated content
KW  - Marketer genarated content
KW  - B2C communication
KW  - Engagement
KW  - Internet marketing
KW  - Digital marketing strategy
TI  - Digital communication strategy in facebook of global technological companies
T2  - Master in International Business Administration and Languages
ER  -