TY  - GEN 
AU  - Wandosell Fernández de Bobadilla, Gonzalo
AU  - Parra Meroño, María Concepción
AU  - Baños Navarro, Raúl
PY  - 2019
SN  - 2076-0760
UR  - http://hdl.handle.net/10835/7653
AB  - Most retailers use their websites and social media to increase their visibility, while potential customers get information about these retailers using the Internet on electronic devices. Many papers have previously studied online marketing strategies...
LA  - en
PB  - MDPI
KW  - online store locator
KW  - information technology
KW  - retailing
KW  - geographic information systems
TI  - Online Store Locator: An Essential Resource for Retailers in the 21st Century
ER  -