TY  - GEN 
AU  - Jiménez Guerrero, José Felipe
AU  - Pérez Mesa, Juan Carlos
AU  - Galdeano Gómez, Emilio
PY  - 2020
SN  - 2071-1050
UR  - http://hdl.handle.net/10835/7850
AB  - CETSCALE (Consumer Ethnocentrism Tendencies Scale), the scale developed by Shimp and Sharma in 1987 to study consumer ethnocentric behavior, has received preferential use in the literature, with numerous replications carried out in countries on all...
LA  - en
PB  - MDPI
KW  - Consumer
KW  - Ethnocentrism
KW  - CETSCALE
KW  - CEESCALE
KW  - CES
TI  - Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review
ER  -