TY  - GEN 
AU  - Alonso Cañadas, Juana
AU  - Galán Valdivieso, Federico
AU  - Saraite Sariene, Laura
AU  - Caba Pérez, María del Carmen
PY  - 2020
SN  - 1660-4601
UR  - http://hdl.handle.net/10835/7855
AB  - Health organizations, continuously exposed to public scrutiny due to the social relevance of the services provided, have adopted social media to disseminate information about health but also about themselves, and thus, reducing uncertainty and...
LA  - en
PB  - MDPI
KW  - health communication
KW  - health organization
KW  - management
KW  - social media
KW  - Facebook
KW  - engagement
TI  - Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook
ER  -