Desarrollo de una escala de orientación al mercado en el ámbito de las administraciones públicas

Abstract

The aim of this work consists of linking research on market orientation in the field of marketing, with the proposals of reform and modernization made in the administrative and political sphere, in order to develop a market orientation scale in he field of public administration. Following a sequential process, the instrument building and validating procedures is implemented, analysing its psychometric properties by means of the statistical techniques employed. As a result of this, a reliable and valid tool of market orientation evaluation is provided.