TY  - GEN 
AU  - Sánchez Pérez, Manuel
PY  - 1996
SN  - 0212-1867
UR  - http://hdl.handle.net/10835/14978
AB  - This paper aims to analyse one of the most characteristic problems of the marketing channel and, in particular, of its management, which is the exercise of leadership. The starting point must be to understand the need for the channel to be managed,...
LA  - es
PB  - Esic Editorial
KW  - Canales de comercializacion
KW  - Interorganizational leadership
KW  - Marketing channels
KW  - Channel management
TI  - El liderazgo en el canal de la comercializacion: un proceso para la gestion de las relaciones internas del canal
T2  - Channel marketing leadership: a process for managing internal channel relationships
ER  -