TY  - GEN 
AU  - Sánchez Pérez, Manuel
AU  - Mollá Descals, Alejandro
PY  - 1999
SN  - 1046-669X
SN  - 1540-7039
UR  - http://hdl.handle.net/10835/15036
AB  - This article explores the role of closeness of relationship between channel members. Closeness is put forward as a genuine variable in channel relationships, as part of the processes that take place in marketing channel dyad interactions. Advances in...
LA  - en
PB  - Routledge
KW  - Marketing channels
KW  - Closeness of relationship
KW  - Trust
KW  - Marketing
TI  - Insights into Closeness of Relationship as Determinant of Trust Within Marketing Channels
DO  - https://doi.org/10.1300/J049v07n01_02
ER  -