TY  - GEN 
AU  - Sánchez Pérez, Manuel
PY  - 1996
SN  - 1019-6838
UR  - http://hdl.handle.net/10835/15197
AB  - This paper is focused on the analysis of dependence between organizations within marketing channels. From a broad view, the marketing channel is a social system where a set of behavioural interactions takes place giving rise to a complex atmosphere....
LA  - es
PB  - AEDEM (Academia Europea de Direccion y Economia de la Empresa)
KW  - Marketing channels
KW  - Dependence
KW  - Interorganizational relations
KW  - Canal de distribucion
TI  - La dependencia en el canal de comercializacion: Una jerarquizacion de sus componentes
T2  - Dependence on the marketing channel: A hierarchy of its components
ER  -