Measuring the impact of crises in the horticultural sector: The case of Spain
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2018-05-01Abstract
Purpose: The following research has been conducted with the purpose of reviewing the literature on image crises in the food industry as well as providing a diachronic analysis to distinguish between the varying types of crises that played a critical role in the horticultural sector in recent decades, focusing on the particular case of Spain as the largest horticultural exporter in Europe. This research also analyses the economic impact of these crises upon demand.
Design/methodology/approach: An empirical analysis has been conducted using inverse demand models to determine the prospective impact on demand of the image crises in the main European destination markets.
Findings: The empirical analysis reveals an immediate impact upon demand (imports) in the short term. Sector crises invariably have one or many ‘explosion’ points when they reach the public sphere. These events reduce demand among European consumers, ultimately leading to a decrease in imported goods. The tested model...
Palabra/s clave
Image
Crisis
Demand
Exportation
Horticultural
Spain