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The moderating effect of agglomeration on horizontal differentiation and online reviews: the case of Paris hotels
dc.contributor.author | Illescas Manzano, María Dolores | |
dc.contributor.author | Martínez Puertas, Sergio | |
dc.contributor.author | Sánchez Pérez, Manuel | |
dc.date.accessioned | 2023-12-21T12:08:41Z | |
dc.date.available | 2023-12-21T12:08:41Z | |
dc.date.issued | 2022-04-07 | |
dc.identifier.citation | Illescas-Manzano, M. D., Martínez-Puertas, S., & Sánchez-Pérez, M. (2022). The moderating effect of agglomeration on horizontal differentiation and online reviews: the case of Paris hotels. European Journal of Management and Business Economics, 31(2), 141-159. | es_ES |
dc.identifier.issn | 2444-8494 | |
dc.identifier.issn | 2444-8451 | |
dc.identifier.uri | http://hdl.handle.net/10835/14872 | |
dc.description.abstract | Hotels are immersed in a very competitive environment and hoteliers have to plan and redesign their strategies to stay in the hospitality industry while faced with a steady rise in competition. Hoteliers can employ horizontal differentiation strategies and pricing decisions to gain a competitive advantage over their competitors. The goal of our work is to analyse the effect of pricing and horizontal differentiation strategy of a hotel on its online reputation and to analyse if the hotel location and agglomeration of competitors moderates their relationship with online reputation. | es_ES |
dc.language.iso | en | es_ES |
dc.publisher | Emerald | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Marketing | es_ES |
dc.title | The moderating effect of agglomeration on horizontal differentiation and online reviews: the case of Paris hotels | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.relation.publisherversion | https://doi.org/10.1108/EJMBE-05-2021-0154 | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |
dc.relation.projectID | MCIN/AEI/10.13039/501100011033/ | es_ES |