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El liderazgo en el canal de la comercialización: un proceso para la gestión de las relaciones internas del canal
dc.contributor.author | Sánchez Pérez, Manuel | |
dc.date.accessioned | 2024-01-08T15:32:30Z | |
dc.date.available | 2024-01-08T15:32:30Z | |
dc.date.issued | 1996 | |
dc.identifier.citation | Sánchez Pérez, M. (1996). El liderazgo en el canal de la comercialización: un proceso para la gestión de las relaciones internas del canal. Esic market, (94), 45-61. | es_ES |
dc.identifier.issn | 0212-1867 | |
dc.identifier.uri | http://hdl.handle.net/10835/14978 | |
dc.description.abstract | This paper aims to analyse one of the most characteristic problems of the marketing channel and, in particular, of its management, which is the exercise of leadership. The starting point must be to understand the need for the channel to be managed, otherwise the channel's competitive capacity is doomed to disappear. The marketing channel itself constitutes a whole organisation in competition with other channels and therefore requires effective management. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Esic Editorial | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Canales de comercialización | es_ES |
dc.subject | Interorganizational leadership | es_ES |
dc.subject | Marketing channels | es_ES |
dc.subject | Channel management | es_ES |
dc.title | El liderazgo en el canal de la comercialización: un proceso para la gestión de las relaciones internas del canal | es_ES |
dc.title.alternative | Channel marketing leadership: a process for managing internal channel relationships | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |