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An index for measuring horizontal differentiation in hospitality
dc.contributor.author | Illescas Manzano, María Dolores | |
dc.contributor.author | Sánchez Pérez, Manuel | |
dc.contributor.author | Martínez Puertas, Sergio | |
dc.date.accessioned | 2024-01-10T09:03:02Z | |
dc.date.available | 2024-01-10T09:03:02Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Illescas Manzano, M.D., Sánchez Pérez, M., & Martínez Puertas, S. (2020). An indez for measuring horizontal differentiation in hospitality. 5th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade, 2020, Published by: Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia, 539-553; ISSN 2683-5673, ISBN 978-86-80194-42-4; DOI: https://doi.org/10.31410/tmt.2020.539 | es_ES |
dc.identifier.isbn | 978-86-80194-42-4 | |
dc.identifier.issn | 2683-5673 | |
dc.identifier.uri | http://hdl.handle.net/10835/15044 | |
dc.description.abstract | Amid a continuous and evolving offer of new services, the hospitality industry is immersed in a highly competitive changing environment, being differentiation an essential strategy to survive and gain a competitive advantage. As a consequence, a differentiation strategy is continuously being defined and adapted. Beyond the vertical differentiation, focused on objective quality signals, horizontal differentiation offers more chance and alternatives to hoteliers for using own resources and capabilities to gain a competitive advantage. In particular, product analysis and competition evaluation are a must-be to offer a value proposition co-created with the customer. Considering the great range of services, and the need to compute all properly and understandably, this work aims to design and index that can integrate all services of a hotel and allow comparison to evaluate the level of differentiation. | es_ES |
dc.language.iso | en | es_ES |
dc.publisher | Association of Economists and Managers of the Balkans in cooperation with the Faculty of Tourism and Hospitality, Ohrid, North Macedonia | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Hospitality | es_ES |
dc.subject | Hotels | es_ES |
dc.subject | Horizontal differentiation | es_ES |
dc.subject | Differentiation index | es_ES |
dc.title | An index for measuring horizontal differentiation in hospitality | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.relation.publisherversion | https://doi.org/10.31410/tmt.2020.539 | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |