Research of B2C and B2B international markets in the context of benchmarking of European Union and Spain performances.

Abstract

In the late 1980s, with the introduction of the internet, our lives have been dramatically changed and it has brought a lot of newness and innovation within a short time. In parallel with the technological and economic developments around the world, new concepts and a large number of new international markets have emerged on the internet. With this new form of fastgrowing commerce has been reached very considerable economic inputs and simplicities. Thus, the importance of the internet and e-commerce is an undeniable fact. The global marketplaces have been become significant as a bridge between all parties involved on the web trading platforms where buyers, sellers, retailers, wholesalers meet. Hereby, this dissertation was written in order to review the subjects of B2B and B2C. The primary purpose of this research is to analyze the usage of the internet and in European Union and Spain in terms of B2B and B2C international markets based on statistical data examining the growth in global internet economy by benchmarking EU and Spain performances. The second purpose of this research is to specify the infrastructures of the e-commerce by defining B2B and B2C concepts. For those reasons, this research aims to explain the current situation of B2B and B2C, its pros and cons especially in the terms of enterprises and individuals. The results of this study give some suggestions about growth-trend of online purchase and turnover from e-commerce in EU and Spain. When examining statistical data, the findings show that the internet and e-commerce are going to become more widespread and internet economy is going to keep on growing rapidly in near future.