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Digital communication strategy in facebook of global technological companies
dc.contributor.advisor | Estrella Ramón, Antonia M. | es_ES |
dc.contributor.author | Martínez Mercader, Laura | |
dc.date.accessioned | 2019-10-16T08:09:14Z | |
dc.date.available | 2019-10-16T08:09:14Z | |
dc.date.issued | 2018 | |
dc.identifier.uri | http://hdl.handle.net/10835/7021 | |
dc.language.iso | en | es_ES |
dc.publisher | Universidad de Almería | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Social media | es_ES |
dc.subject | es_ES | |
dc.subject | User generated content | es_ES |
dc.subject | Marketer genarated content | es_ES |
dc.subject | B2C communication | es_ES |
dc.subject | Engagement | es_ES |
dc.subject | Internet marketing | es_ES |
dc.subject | Digital marketing strategy | es_ES |
dc.title | Digital communication strategy in facebook of global technological companies | es_ES |
dc.title.alternative | Master in International Business Administration and Languages | es_ES |
dc.type | info:eu-repo/semantics/doctoralThesis | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |