TY  - GEN 
AU  - Sánchez Pérez, Manuel
AU  - Estrella Ramón, Antonia María
AU  - Segovia López, Cristina
AU  - Marín Carrillo, María Belén
PY  - 2014
SN  - 2160-9810
SN  - 2160-9802
UR  - http://hdl.handle.net/10835/14837
AB  - This article aims to analyse and offer managerial guidance about the processes of planning, implementation and control of a multichannel strategy within the framework of Multichannel Customer Management Decision (MCMD). To achieve this objective,...
LA  - en
PB  - IGI Global
KW  - Marketing
TI  - Multichannel Retailing and Consumer Behaviour: Strategy Design and Implementation
ER  -