TY - GEN AU - Serrano Arcos, María del Mar AU - Sánchez Fernández, Raquel AU - Pérez Mesa, Juan Carlos AU - Riefler, Petra PY - 2022 UR - http://hdl.handle.net/10835/14855 AB - Purpose - Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However, progress in knowledge of this concept in international marketing... LA - en KW - Affinity KW - Consumer KW - Positive consumer dispositions KW - Emotional feelings KW - Foreign country KW - Systematic review. TI - A Review of Consumer Affinity Research: Recent Advances and Future Directions ER -