TY  - GEN 
AU  - Sánchez Pérez, Manuel
AU  - Illescas Manzano, María Dolores
AU  - Martínez Puertas, Sergio
PY  - 2021
SN  - 1466-4445
SN  - 1352-7266
UR  - http://hdl.handle.net/10835/14863
AB  - Online reviews generated by consumers have reached a huge diffusion among buyers and constitute an important marketing communications tool for companies that allow them to successfully promote a product. This study adopts a less developed approach in...
LA  - en
PB  - Taylor and Francis
KW  - Marketing
TI  - Online review ratings: An analysis of product attributes and competitive environment
ER  -