TY - GEN AU - Illescas Manzano, María Dolores AU - Martínez Puertas, Sergio AU - Sánchez Pérez, Manuel PY - 2022 SN - 2444-8494 SN - 2444-8451 UR - http://hdl.handle.net/10835/14872 AB - Hotels are immersed in a very competitive environment and hoteliers have to plan and redesign their strategies to stay in the hospitality industry while faced with a steady rise in competition. Hoteliers can employ horizontal differentiation... LA - en PB - Emerald KW - Marketing TI - The moderating effect of agglomeration on horizontal differentiation and online reviews: the case of Paris hotels ER -