TY  - GEN 
AU  - Estrella Ramón, Antonia María
AU  - Sánchez Pérez, Manuel
AU  - Swinnen, Gilbert
AU  - Vanhoof, Koen
PY  - 2016
SN  - 2029-4433
SN  - 1611-1699
UR  - http://hdl.handle.net/10835/14883
AB  - The main goal of this paper is the calculation of a multi-product model of Customer Potential Value using the Probit method. The results of this first analysis are used to perform an ex-post segmentation of customers, whose output can be employed to...
LA  - en
PB  - Taylor and Francis
KW  - Marketing
KW  - Customer value
KW  - Customer relationship management
KW  - Customer value management
KW  - ex-post segmentation
KW  - Probit model
TI  - Estimating Customer Potential Value using panel data of a Spanish bank
ER  -