TY  - GEN 
AU  - Estrella Ramón, Antonia María
AU  - Sánchez Pérez, Manuel
AU  - Swinnen, Gilbert
AU  - Vanhoof, Koen
PY  - 2017
SN  - 0263-5577
UR  - http://hdl.handle.net/10835/14884
AB  - Purpose – The purpose of this study is to provide a model to assess and classify banking customers based on the concept of Customer Lifetime Value (CLV) in order to determine which kind of customers creates more value to the...
LA  - en
PB  - Emerald
KW  - Customer lifetime
KW  - Customer value management
KW  - Customer relationship management
KW  - Product portfolio management
KW  - Latent class regression
KW  - Hierarchical bayesian model
TI  - A model to improve management of banking customers
ER  -