TY  - GEN 
AU  - Sánchez Pérez, Manuel
AU  - Iniesta Bonillo, María Angeles
AU  - Sáez González, Elvira Del Milagro
PY  - 1999
SN  - 1138-1442
UR  - http://hdl.handle.net/10835/15053
AB  - In this paper the concept of trust in exchange relationships is analysed, exposing a conceptual model in the context of consumer-retailer relationships. Several measures of trust dimensions are developed, and the proposed trust model is tested through...
LA  - es
PB  - Esic Editorial
KW  - Consumer behavior
KW  - Trust
KW  - Retailer
KW  - Structural modeling
KW  - Retailer-consumer relationships
TI  - La confianza del consumidor en el minorista: desarrollo y contraste de un modelo conceptual
T2  - Consumer trust in the retailer: developing and testing a conceptual model
ER  -