TY  - GEN 
AU  - El Yamlahi, Fátima
AU  - Cortés De Los Ríos, María Enriqueta
PY  - 2022
SN  - 1139-7241
SN  - 2340-2784
UR  - http://hdl.handle.net/10835/15191
AB  - Abstract. This paper takes a cognitive perspective on the semantics of   Moroccan brandnames and analyses the role of   metonymy in a corpus-based analysis of   cosmeticbrand   names.   More   particularly,   we   aim   a)   to   shed   light   on  ...
LA  - en
PB  - AELFE, the European Association of Languages for Specific Purposes
KW  - semantica cognitiva
KW  - metonimia
KW  - branding
KW  - cosmeticos
KW  - multimodalidad
KW  - filologia
KW  - linguistica
KW  - lenguas para fines especificos
TI  - Examining the metonymic relationbetween a brand name and a product:A case study of   Moroccan cosmeticbrand names
ER  -