TY  - GEN 
AU  - Jiménez Guerrero, José Felipe
AU  - Gázquez Abad, Juan Carlos
AU  - Sánchez Pérez, Manuel
PY  - 2009
SN  - 0873-2949‎
UR  - http://hdl.handle.net/10835/15198
AB  - Fresh vegetables products have been traditionally considered as homogeneous goods and apparently free from an evaluation phase of pre-buying alternatives because of their frequent buy characteristics. However, in marketing literature, several works...
LA  - es
PB  - IPAM, Marketing Business School
KW  - Consumer buying process
KW  - Ethnocentrism
KW  - Fresh vegetables products
KW  - Food safety
KW  - Implication
TI  - La Diferenciacion del Producto en el Proceso de Evaluacion del Consumidor: Una Aplicacion a los Productos Horticolas
T2  - Differentiation in the Consumer Evaluation Process: Application to Vegetables Products
ER  -