TY  - GEN 
AU  - Gázquez Abad, Juan Carlos
AU  - Sánchez Pérez, Manuel
PY  - 2007
SN  - 1698-5117
UR  - http://hdl.handle.net/10835/15202
AB  - FMCG market segmentation is very interesting for the company, since this kind of goods have special features in terms of price strategies, price promotions, mass advertising or brand strategies. This paper develops a segmentation approach using panel...
LA  - es
PB  - Portal Universia
KW  - FMCG
KW  - Segmentation
KW  - Consumer choice
KW  - Productos de alta frecuencia
KW  - Fast moving consumer goods
TI  - Caracterizando a los consumidores en los mercados de consumo de alta frecuencia
T2  - Characterising fmcg consumers
ER  -