TY  - GEN 
AU  - Gázquez Abad, Juan Carlos
AU  - Sánchez Pérez, Manuel
PY  - 2007
SN  - 1138-5758
UR  - http://hdl.handle.net/10835/15276
AB  - One of the most important objectives in marketing field is to get a better understanding about consumer. In this paper, we have analysed the concept of heterogeneity and its treatment in consumer choice models. Following a review of the theoretical...
LA  - es
PB  - ACEDE (Asociacion Cientifica de Economia y Direccion de la Empresa)
KW  - Comportamiento del consumidor
KW  - Logit models
KW  - Consumer choice heterogeneity
KW  - Choice model
KW  - MNL model
KW  - Modelos de eleccion del consumidor
TI  - Consideracion de la heterogeneidad en el comportamiento de eleccion del consumidor a traves de modelos logit: enfoque parametrico vs. semiparametrico
T2  - Accounting for heterogeneity in consumer choice behaviour through logit models logit: parametric approach vs. semi-parametric
ER  -