TY  - GEN 
AU  - Jiménez Guerrero, José Felipe
AU  - Pérez Mesa, Juan Carlos
AU  - Burgos Jiménez, Jerónimo de
AU  - Piedra Muñoz, Laura
PY  - 2020
SN  - 1559-2448
UR  - http://hdl.handle.net/10835/15510
AB  - Customer satisfaction, contrary to a manufacturer based approach, is considered a key factor in the business strategy of many companies and in supply chain management. However, focusing on the consumer requires an analysis of the preference structure,...
LA  - en
PB  - Wageningen Academic Publishers
KW  - strategic alignment
KW  - customer orientation
KW  - preferences analysis
KW  - segmentation
KW  - responsible innovation
KW  - vegetables
KW  - cooperatives
TI  - Considering the consumer in the design of a supply chain of perishables
DO  - 10.22434/IFAMR2017.0019
ER  -