TY  - GEN 
AU  - Cortés De Los Ríos, María Enriqueta
PY  - 2001
SN  - 1139-7241
UR  - http://hdl.handle.net/10835/16368
AB  - Metaphor has rarely been considered an important instrument in the study of specific-purpose texts, since it is traditionally linked with resources of a poetic nature. In addition to this, the lexicon of metaphor was deemed to be of little relevance...
LA  - en
PB  - Asociacion Europea de Lenguas para Fines Especificos ( AELFE )
KW  - Cognitive semantics
KW  - Axiology
KW  - Advertising
KW  - Business discourse
KW  - Esp didactics
TI  - The teaching of metaphor in the advertising discourse of business newspapers
ER  -