TY - GEN AU - Velasco Sacristan, Marisol AU - Cortés De Los Ríos, María Enriqueta PY - 2009 SN - 0214-4808 UR - http://hdl.handle.net/10835/16373 AB - This paper explores how persuasive is the exploitation of image-schematic devices in advertising, more specifically how they are used for introducing sexism. Using a combined axiological-relevance-theoretic approach we have analysed ten advertisements... LA - en PB - University of Alicante’s Department of English Studies KW - Advertising KW - Image schematic devices KW - Persuasion KW - Sexism TI - Persuasive nature of image schematic devices in advertising: their use for introducing sexisms ER -