TY  - GEN 
AU  - Velasco Sacristan, Marisol
AU  - Cortés De Los Ríos, María Enriqueta
PY  - 2009
SN  - 0214-4808
UR  - http://hdl.handle.net/10835/16373
AB  - This paper explores how persuasive is the exploitation of image-schematic devices in advertising, more specifically how they are used for introducing sexism. Using a combined axiological-relevance-theoretic approach we have analysed ten advertisements...
LA  - en
PB  - University of Alicante’s Department of English Studies
KW  - Advertising
KW  - Image schematic devices
KW  - Persuasion
KW  - Sexism
TI  - Persuasive nature of image schematic devices in advertising: their use for introducing sexisms
ER  -