TY  - GEN 
AU  - Cortés De Los Ríos, María Enriqueta
AU  - El Yamlahi, Fátima
PY  - 2014
SN  - 1601-1929
SN  - 0106-0341
UR  - http://hdl.handle.net/10835/16394
AB  - The  aim  of  this  study  is  to  shed  some  light  on  how  print  footwear  ads  are  created  and  interpreted from a cognitive linguistic perspective. With this purpose in mind we will analyse the various ways in which metaphor, metonymy and...
LA  - en
PB  - Department of International Business Communication (IBC) at the Copenhagen Business School
KW  - advertising
KW  - cognitive semantics
KW  - metaphor
KW  - metonymy
KW  - image schemas
KW  - color
TI  - The Construction of Conceptual Meaning in Print Footwear Advertisements
ER  -