TY  - GEN 
AU  - Martínez Puertas, Sergio
AU  - Illescas Manzano, María Dolores
AU  - Segovia López, Cristina
AU  - Ribeiro Cardoso, Paulo
PY  - 2024
UR  - http://hdl.handle.net/10835/16606
AB  - Research background: Chatbots represent valuable technological tools that allow companies to improve customer experiences, meet their expectations in real time, and provide them with personalized assistance. They have contributed to the transformation...
LA  - en
PB  - INST BADAN GOSPODARCZYCH
KW  - artificial intelligence tools
KW  - chatbot
KW  - customer experience
KW  - purchase intention
KW  - uses and gratifications theory
KW  - usage frequency
TI  - Purchase intentions in a chatbot environment: An examination of the effects of customer experience
DO  - https://doi.org/10.24136/oc.2914
ER  -