TY  - GEN 
AU  - Saraite Sariene, Laura
AU  - Gálvez Rodríguez, María Del Mar
AU  - Haro De Rosario, Arturo
AU  - Caba Pérez, María del Carmen
PY  - 2019
SN  - 1468-4527
UR  - http://hdl.handle.net/10835/17311
AB  - Purpose – Increasingly, universities are adopting social media as a strategy to improve their competitive advantage. However, little is known of whether or not stakeholders are actually engaging with universities in such online environments. The...
LA  - en
PB  - Emerald
KW  - Internet
KW  - Facebook
KW  - Social Media
KW  - Stakeholders' online engagement
TI  - Unpackaging stakeholders’ motivation for participating in the social media of the higher education sector: A comparison of the European and US experience
DO  - https://doi.org/10.1108/OIR-09-2018-0273
ER  -