TY  - GEN 
AU  - Escámez Hernández, Cristina María
PY  - 2013
UR  - http://hdl.handle.net/10835/2214
AB  - The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive...
LA  - en
KW  - Trabajo Fin de Master de la Universidad de Almeria
KW  - Brand-logos
KW  - Taglines
KW  - Corporate visual communication
KW  - International activity
TI  - Brand-Logos and taglines: the importance of corporate visual communication in international activity.
ER  -