Desarrollo de una escala de orientación al mercado en el ámbito de las administraciones públicas
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1999Abstract
The aim of this work consists of linking research on market orientation in the field of marketing, with the proposals of reform and modernization made in the administrative and political sphere, in order to develop a market orientation scale in he field of public administration. Following a sequential process, the instrument building and validating procedures is implemented, analysing its psychometric properties by means of the statistical techniques employed. As a result of this, a reliable and valid tool of market orientation evaluation is provided.
Palabra/s clave
Market orientation
Scale development
Reliability and validity
Confirmatory factor analysis
Marketing público